Marketing

The following applications were developed through close collaboration with marketing departments at various institutions:

  • Patient Access Web Site: Development and deployment of a patient portal for secure patient/physician communication in addition to allowing patients to request appointments with physicians. Provided ability for patients to select keywords/diseases which were tied to on-line resources, in addition to allowing patients to track longitudinal lab values and vitals.
  • Faculty Marketing Profile: This application, together with the Marketing Profile application, allows for information to be gathered from the physicians for marketing purposes on hospital/clinic web sites. Examples of tracked information include, but are not limited to languages, hobbies, keywords, practice locations, layperson medical interests, referring physician medical interests, fellowships, board certifications, research interests and and biography. Additionally the same information can be used for publishing physician directories on the web or print media.
  • Clinical Research Marketing: A streamlining application to help with marketing of clinical trials on hospital web sites. This application manages the submission, tracking and the approval process of marketing materials.
  • Marketing Image Library: A database which keeps track of all images produced by the marketing department (photographs, illustrations, etc.) and indexes them based on several different characteristics which are later used to find images for inclusion in printed and on-line marketing materials.
  • Online Appointment Requests:
  • Online Event Registrations: Enables new or returning patients to request appointments via online forms. The requests can then be routed to the appointment desk for further action.
  • Alumni Portal: A portal used by alumni offices to gather information from school alumni and convey news and information to the end-users.